Scott Schuman started The Sartorialist with the idea of creating a two-way dialogue about the world of fashion and its relationship to daily life. Having worked in the fashion industry for fifteen years, he felt there was a disconnect between what he was selling in the showroom and what he was seeing people wear in real life. The Sartorialist was his attempt to redress the balance. He began shooting people on the street in a way that he knew most designers hunted for inspiration. The blog has become hugely respected and influential in the fashion industry and beyond.
In 2009, Penguin published an anthology of Scott's images that has sold over 100,000 copies and been translated into languages from English to Korean. Penguin published a second anthology, The Sartorialist: Closer, in fall 2012.
In addition to being the founder, blogger, and photographer for The Sartorialist, Schuman shot and edited his own page at GQ for over three years, and his work has been featured in Vogue Italia, Vogue Paris, and Interview. Schuman has appeared in national ad campaigns for The Gap and Verizon, and he collaborated with Kiehl's on an exclusively commissioned product and campaign surrounding Father's Day. He has also worked on campaigns commissioned by Nespresso, DKNY Jeans, Crate & Barrel, and Absolut. In addition, he also shot the socially groundbreaking "Art of the Trench" project for Burberry; the "Legacy Project" for Coach; and the "Hello World" Campaign with Garance Doré for J.Crew.
In 2009, Schuman was named one of the 100 Most Creative People in Business by Fast Company. He recently shared the 2012 CFDA Eugenia Sheppard Media Award with Garance Doré. His work resides in the permanent collections of the Victoria & Albert Museum and the Tokyo Metropolitan Museum of Photography.