Alina Tugend

about the author

Alina Tugend

Journalist and Author of Better by Mistake

Alina Tugend earned a bachelor’s degree at University of California–Berkeley and a Master of Studies in Law at Yale Law School. She has written about education, environmentalism, and consumer culture for numerous publications, including The New York Times, the Los Angeles Times, The Atlantic, and Parents. Since 2005, she has written the biweekly consumer column “Shortcuts” for The New York Times business section. She lives outside New York City with her husband and their two sons.

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Featured Book

Better by Mistake

“Better by Mistake is a fascinating and wide-ranging exploration of the deeply human phenomenon of screwing up. With Alina Tugend as your wise (and wise-cracking) guide, you’ll learn why perfection is a myth, why apologies pack power, and why effort is often more important than results. And once you’ve finished this book, you’ll never look at mistakes — or yourself — the same way.” 

—Daniel H. Pink, author of Drive and A Whole New Mind

Speaking Topics

  • Better by Mistake

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