Rick Barrera

Nationally acclaimed marketing consultant to the Fortune 500

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Biography

Rick Barrera is a nationally acclaimed speaker, marketing consultant, and author known throughout the Fortune 500 for his extraordinary speaking ability and his unique approach to brand building. His research on the strategies used by breakthrough brands like Hummer, TiVo, and Google has changed th …

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Rick Barrera is a nationally acclaimed speaker, marketing consultant, and author known throughout the Fortune 500 for his extraordinary speaking ability and his unique approach to brand building. His research on the strategies used by breakthrough brands like Hummer, TiVo, and Google has changed the thinking about marketing forever. Rick has helped hundreds of companies redesign their systems and implement a holistic approach to serving customers.

It’s a cliché in business that smart companies UNDER-promise and over-deliver. But in today’s crowded market, that’s a one-way ticket to oblivion! In his bestselling book OVERPROMISE AND OVERDELIVER: Secrets of Unshakable Customer Loyalty, Rick shows how an increasing number of cutting-edge firms are building breakthrough brands in record time. Rick offers powerful and easy-to-apply lessons not only for senior managers but also for individuals at any level—for anyone who wants to create unshakable customer loyalty. Drawing on more than twenty years of in-the-trenches experience, this breakthrough book sheds new light on how brands are really built and offers practical advice you can use to immediately differentiate your products, services, and company.

Rick’s previous books include NON-MANIPULATIVE SELLING, published by Prentice Hall; COLLABORATIVE SELLING, published by John Wiley and Sons; and the self-published DOLLARS AND SENSE OF EXCEPTIONAL SERVICE DELIVERY. His impressive client list includes Abbott Labs, AutoZone, Bayer, Caterpillar, IBM, Intel, Merrill Lynch, and Verizon. Because he continues to consult with a few select clients each year, his material is always relevant, fresh, and grounded in the current realities of the marketplace.

Rick’s passion for truly understanding the company and industry he’s addressing, along with his trademark approach to customization, is unparalleled in the speaking industry. His depth of corporate experience, research, and education has given him the unusual gift of appearing to be an industry insider to even the most discriminating listeners.

Check out Rick Barrera’s website at www.overpromise.com.

 
Speaking Topics
  • Branding/Customer Loyalty—Overpromise and Overdeliver

    This topic is essential for any company that wants to stand out from competitors while leading their industry in growth and profit. “Overpromise and Overdeliver” shows you how to differentiate your brand and your customer service by designing and managing the appropriate Product, System, and Human TouchPoint interactions in the appropriate blend for your customers. Senior executives will find the research and examples compelling. Line managers will learn what has been missing in their execution. The front line will learn what they must do on a daily basis to ensure that customers drive the buzz that builds breakaway brands.

  • Innovation—Fast Forward

    This intense presentation underscores the necessity for companies to redesign their systems and processes to permit flexibility, innovation, and speed. Your team will learn practical, action-oriented steps to capitalize on key trends driving the future of management, marketing, sales, and customer service delivery. Participants in Fast Forward will discover their own “innovation quotient” and learn how to improve it so they can accelerate the pace of their innovation.

  • Customer Service—Rethinking Customer Service

    As we hurtle along technological pathways in our quest to do more and do it faster, we run the risk of becoming “faceless” to our customers. While we revel in our digitalization, we must redesign our organizations to ensure that customers continue to have access to gratifying human interaction. Yet most companies are not structured to deliver quality customer service. Superior service delivery is a systems issue, not a front line personnel issue. Punctuating his program with examples that epitomize service excellence, Rick delineates what companies must do to win and keep customers in a hyper-competitive marketplace.

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